Branded reusable bags for in-store and out of store purchase’s support the strength of the brand, providing provocative marketing.
Print assets are essential from business cards, to books and physical tickets
Branded apparel for in-store and online purchase supports art and the museum.
Branding design
Branding design
Museum of Bad Art
example of the websites design, focusing on minimalism with a focus on art and MoBA as a space.
This section provides examples of how branding can function in public spaces and online.
MoBA Website
Logo
After:
Before:
Boston’s Muesum of Bad Art (MoBA) is located inside the Dorchester Brewing Company buiilding. This buildings architecture worked as inspiration for my choice of style for this Brand Refresh.
Boston’s Muesum of Bad Art represents non-traditional artists with no prior art experience or schooling, or even art that just— looks bad.
The saying, “Thinking Outside the Box” struck me as familiar when brainstorming this idea. Most people go to galleries to admire good art, in this case it’s untraditional and Outside the box of normal Fine Arts practices.
For this brand re-design I recognized the building MoBA resides in is angular industrial style building. The metal beams and bricks are far from organic, matching this same feeling I chose to use straight lines to provide shapes that imperfectly fit around imagery on the website, Logo, Merchandise and is easily recognizable.